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The Police brand is associated with style, cutting edge designs and of course Designer Sunglasses. This amazing prominence in the wrist watch and sunglasses market is in no small way testament to the infamous David Beckham whom endorses their ranges of designer goods. Following the success and demand for their watch ranges Police have now introduced a huge range of jewellery and accessories. The 'Police' brand originated in Italy through a sunglasses company named 'De Rigo' whom in the 1980's identified a gap in the designer market and designed and produced several elegant sunglass ranges. The range was warmly welcomed by their now ever loyal followers and the impact upon these ranges to the USA market in 1990 through the endorsement of Bruce Willis was significant. The year 2000 saw the introduction of their new designer watch ranges which were immediately idolised by youths the world over due to their urban, retro designs. Primarily directed at the men's watch market a whole new range of watches to suit many different tastes were created and the brand continues to go from strength to strength. |
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